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Build a digital culture first and the transformation will follow

According to Statista, global spending on digital transformation should hit 2.4tn USD by 2024 and digital transformation is currently the No 1 IT initiative within companies.  Digital transformation is rapidly climbing up company agendas with the race to leverage technology to increase competitiveness and customer experience but what springs to mind when we tune in to this subject? Is it the shiny new ideas around digital products, services, and technology or the discussion around driving m...

How to stand out from the crowd and be truly customer-centric

If you're anything like me, as soon as I address the question of what is my favourite advert, my head is filled with jingles such as "Holidays are coming", images of galloping horses and waves alongside the strapline "good things come to those who wait" and the mesmerising image of a gorilla playing the drums to Phil Collins' song, "In the air tonight".  What images jumped into your head? Did you guess right? A quick reminder - "Holidays are coming" is Coca Cola, "Good things come to those ...

How it took a global pandemic to teach us that digital transformation is here to stay

If there are one or two things that the Covid 19 pandemic has taught us in the world of business, it is how resilient and adaptable we can be and how fast technology adoption can move when needed. Looking back to January 2020, who imagined that traditional face to face sales teams would be managing customer calls in a virtual setting or  conferences could still go ahead online and achieve a similar feeling of impact and motivation experienced in a hotel venue?  Prior to 2020, how often...

Why building a red thread through your organisation will achieve sustainable commercial capability building and excellent implementation.

Are you a business leader questioning, how are the proposed tactics from across the team going to deliver your growth targets this year? Or as a business owner, you might be frustrated that your ideal customers are not showing up or engaging with you. As a capability and training lead, how often have you been disappointed when the learning in your workshops have been immediately forgotten as everyone goes back to the day job? These situations are pretty common and a symptom of the challenge we h...